I constantly find it quite amusing as I stroll along the Long Reef bends on a Saturday morning with my daughter, just how many cars are put for sale without being detailed, or even washed. Unfortunately, its generally the same cars each weekend with some asking as much as $50,000 and being covered in dirt and swirl marks. I will set out some important considerations as to why all cars should be detailed before being sold and how it benefits you, the seller both financially and results in a quicker sale.
First Impressions Are The Most Important
Put yourself into the perspective of a buyer, you have a budget to spend on a car, which will be one of your most expensive purchases for the next few years. When you see a car that is covered in scratches, dirt and swirls marks accumulated from regular maintenance washing or most commonly, drive through car washing, it can be quite be prematurely assumed that the car has not been taken care of regardless of the amount of care actually shown.
When you walk through a yard filled with cars or browse online, there are thousands of cars to scroll through, and often times cars that stand out for there condition, sell for a higher value and sell much quicker. When a person comes to view a car the first thing they will notice is the exterior, an exterior free of fading, oxidisation and swirl marks gives a strong indication that the car has been looked after meticulously. The interior is the place a potential driver will spend most of their time, and scientifically it has been shown that mess has a higher correlation in raised stressed levels as well as unpleasant odours.
Your Car Will Look Newer
Detailing enhances paint shine and restores the paint back to the showroom shine which makes the car look brand new again. Most models of car are reproduced identically for up to 6 years at a time. An example of price differentiation can be displayed in the Audi Q5 line up, currently at the time of this blog, you can purchase a 2009 Audi Q5 for as little as $10,000 and a 2015 Audi Q5 for as much as $50,000. Both cars are almost identical, which serves to show that a potential buyer is more likely to purchase a 2009 that is in better condition then a 2011, even if they are the same price as they both offer what the buyer wants the only difference is year.
Your Wallet Will Benefit
It is well known that a car that has been detailed, sells for a higher amount of money. So much so, that it is common practice to find that detailers tend to be more successful in car flipping then mechanics. Investing between $300-$350 to have your cars interior carpets shampooed with a Ph neutral carpet cleaner that kills bacteria, which kills odours, and brightens dull carpets, having the leather shampooed and condition to remove years of skin and dirt oils and protecting from the suns rays as well as having a UV protection place on the plastics, doors and dash to restore the cars dull plastics can make a massive difference for a potential buyer combined with the exterior paint being decontaminated removing years of road tar, particulates etc. and a machine polish to restore your paints shine with a protective layer put on top to maintain your detail.
Conclusion
In concluding, Pre-sale detailing is very important for maximising your cars worth and finding a new owner quicker. A car that is being presented with years of paint contamination and interior dullness, will not stand out as much as a car that has been freshly detailed. Your cars condition is generally representative to potential buyers as to how the car is kept, regardless of this being the case. Investing an extra $300-$350 to have your car detailed could be fetching you thousands more in resale value.
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